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billion dollar industry

Weight Management – The ONLY Billion Dollar Industry That Doesn’t Work

According to Industry Today, in 2015 the weight loss & weight management industry was valued at, take a deep breath here, $158.2 billion.  Yes, billion, and it is the ONLY billion dollar industry that doesn’t work!

Can you imagine any other industry that fails its customer consistently and still keeps growing?

Yet, even though we can clearly see its failure all around us, week after week, month after month, year after year, we pour our hard earned cash into its greedy marketing machine, the one that doesn’t deliver on its promise of our dream body and the life that we feel must come with it.

There are the pound smashing wellness clubs/resorts/retreats.  There are beautifully photographed recipe and healthy lifestyle books, often bestsellers and, on the whole, excellent – although there is plenty of weird and unrealistic stuff out there too.

I have found that over 90% of the healthy eating plans are straightforward, sustainable, inexpensive and absolute time savers.  Having a body we are rightly proud of and love is easy then isn’t it?  Sadly, no, it clearly is not.

Then there is also the plethora of pound shedding products; low-calorie/low-fat/low-sugar ready ‘meals’, shakes, powders, pills and so the list goes.

As does the obesity crisis, a huge drain on the NHS and a source of immense pain to those who struggle helplessly with their body image.  A crisis that daily grows bigger and bigger too (excuse the pun).

Why? We are not idiots.  Most of us know roughly what to eat and how.  We may need a few tweaks and a bit of sensible food information, but it really is not rocket science.

Here’s my YOUtrition 100% sure-fire route to shifting those pesky pounds.

“Eat wholefoods when you are hungry, cut down on processed sugar, drink lots of water and move more”.

Lesson over, super body achieved. No book, no class, no handing over of more cash that could better be spent on, well, just living.

So, what’s the problem?   It is very simple. Not one of these super easy,  super healthy plans even touch the sides of the real issue.  It is not the food.  It is not the drink.  It never was.

It is the way we think and feel about the food, the  drink.  It is about what we feel it will relieve us of in tougher/sadder/tireder times.  What pain it will allow us to avoid or take away.  What comfort it will offer. It is all about our emotions.

I know I bang on about this, but from my own experience of alcohol addiction & recovery,  no book, no support group, no intervention, nothing made any difference to my drinking, until, after 27 years, I changed the way I thought and in doing so I instantly changed my emotional default settings around the ‘comfort’ of drink. And that was it, I was done.

If you are not sold on my message, ask yourself this,

  • “Why on a ‘good’ day can I stick with my healthy plan and on a ‘bad’ day I struggle and give in?
  • “Why does the crap I know will further ruin my day seem the ONLY way to make myself feel better?”

Then,

“How do I feel this wine/cake will make my ‘bad’ day better?”.

“What am I expecting the food / alcohol, I am pouring into my mouth to achieve, when the problem I am asking it to solve is not in my stomach?”

The answers to these questions can’t be found in any recipe book, clubs or in food (no matter how healthy).

The answers are in YOU.

They are lodged in your emotions and until you address those emotions.  Until you understand accept and resolve those emotions, you will continue to spend your money and repeat a cycle that you KNOW doesn’t work and feel worse and worse about yourself with every ‘failure’.  Let’s stop this now!

This takeaway is part of my Coaching strategy, give it a go.  It works!

Just before your next food/wine smash and grab, ask yourself.

  • What emotion am I feeling right now that makes me want to eat/drink this?

Maybe you will say, ‘fed up’, or ‘bored’ or ‘lonely’.  Maybe something else.

Drill down.  For every answer you give yourself, ask yourself,

  • “What does this mean to me?”  and again, and again, until you get to the bottom line.  There is always a bottom line.

Acknowledge the bottom line emotion, it needs to be heard and understood.  And as you work your way down to that emotion, your attention will be focused away from your desire and your craving will start to fade.

Merely by questioning what you are truly feeling over and over again, you will gain a new understanding of your actual needs are and be able to properly address them (if you choose too).  Your mood will shift and the craving will simply drift away.


Free 15 Minute Discovery Coaching Call

If you need compassionate support & understanding to change your emotional default settings around food and alcohol, check out my Breakthrough Mentoring & contact me to see how I can help

Love & respect xx

book

This Is Me, my next book. How you can be the real you, sober, happy and free

I am working on my second book, **This Is Me** It is a follow up, a natural progression, from my first book, This Isn’t Me, which I finished and published three months ago  That book was my honest account of my 27 years of addiction to both drugs and alcohol, my sudden easy, recovery when I thought all was lost and my relationship with my son both during that time and now. I wrote it to help my son heal, as an apology and because I just had to.

It has become such an unexpected success.  It is as though by writing my story, by exposing my life, I had given ‘permission’ to others to break their self-imposed silence on a subject that is causing them huge pain. By admitting the devastation of my own battles, I opened up a dialogue on the despair, confusion, hopelessness and pain that all alcoholics feel.  Often to those who are free from addiction, the drinker seems unaware or uncaring of the hurt they are causing.  Believe me we rarely are.  Most of us absolutely know but feel completely and hopelessy trapped in our addiction.

I wish I could bottle what I now know and hand it out as a gift to anyone who is suffering – although most of us don’t want any more ‘bottles’ in our lives.  But I can’t. There are not magic potions to end addiction, only the addict can do that.  However, what I can do, in response to all those who write and ask “Well done you, but what next? How can I get sober? and How do you go forward?”, is write another book, in which I share what I absolutely know to be the truth about my addictions and recovery.

In *This Is Me* I have written, in the simplest possible terms how I came to be me, not a ‘new’ me, but the real me, and how I stay me. I will give you a snap shot of where I am now, and how life is for me on the other side of booze, as well as the strategies and routines, including self-care and nutritionally that enable me to enjoy the quality of life that we all deserve.  I am not a psychologist, there is no science in this book, I write as an addict. An addict set free, an addict now sober.

Please believe me when I say that life doesn’t have to be that way.  I live a life with my son I could only ever have dreamed of for so many painful years, and I live it every, single, sober day. xxx

 

me

This Isn’t Me – A painful, yet inspiring personal memoir on alcoholism and recovery.

This Isn’t Me details my journey into a heroin addiction and recovery, and then subsequent alcohol addiction that lasted 27 years.  It is about the  horrifying shock of realizing that my alcoholism was impossible to overcome, even with all the available interventions and professional support I engaged with for over 15 years, when I had successfully overcome heroin with none.

It details the relationship between myself and my now 19 year old son. It is about being a single mother and the absolute joy of the gift of him. A joy that turned into the crippling nightmare of severe post-natal depression, requiring in-house psychiatric care on two occasions, and my return to drinking and then self-harm to cope.

It tells of my despair on realizing that I would die an alcoholic after being informed that my liver was damaged. Of the deceptions and self-disgust, of my complete desperation to be different.  Of how it affected my son’s life before he realized it was alcohol that changed his mother from the daytime loving, caring one into the cold and emotionally unavailable shell I became in the evenings.  Of his realization, during his teenage years that alcohol came before him and that I was unable to stop, even when he begged me too.

It then details the miraculous, magenta moment just over two years ago when I just stopped drinking.  No last drink, I just stopped.  Of the “how” and “why” of my stopping.

It is about my son’s initial distrust in my sobriety and my determination to show him that I was sober, by changing my behaviour, by doing something different.  As part of my apology and acknowledgment of the damage I had done, I started my own nutrition and weight loss business YOUtrition and together we are building our brand.

It tells of my total commitment to helping him heal as much as possible in a healthy way where his hurts and confusion are discussed and talked through, as and when he needs those conversations.

I write about where I am now, where we are now in our relationship, our closeness, our friendship, our love and understanding.

My sobriety is easy and I do not attend any interventions or have any therapy or support.  I just don’t drink.  Even after my first sober, truly painful experience of loss of a loved one, alcohol did not enter my mind. I even have alcohol in the house, I just don’t see it.

My book is not a “woe is me” exercise. I do not attempt to deflect responsibility away from myself or to apportion blame to anyone else for my choices.  I own both my drunkenness and my sobriety.

It is simply honest, painful, uplifting and inspiring. It offers a different view on recovery, which works for me so easily where accepted interventions didn’t.

It is ultimately a letter of love to my son, an apology , which he can re-read as he grows stronger, one that will help him know and understand that he always was, and always will be my Number One.